Moving Culture
Dance
DANCE is one of the oldest and most prestigious festivals for contemporary dance in Europe.
With great respect, we took over the artistic direction of the redesign, kept proven, added new things and never forgot the roots of the festival: dance, as one of the most innovative forms of the performing arts.
Black on White as a reduction to human movement and content. Combined with different handwritten types, the identity creates a strong unique language, just like the dancers themselves. By using the new logo as a gif on online platforms the type literally starts dancing.
INFORMATION
Client
Dance Festival
Year
2015
Services
Creative Direction
Logo Development
Brand Design
Brand development
Editorial Design